AdWords is about to get a new user interface. The changes are likely to be incorporated in the first half of 2018 itself. Well, if you are into digital marketing, you must be interested in knowing about the new features that the interface is going to have. Most of the companies providing digital marketing agency services to various business firms use Google AdWords to keep a track on the conversions. In this article, you will find a detailed insight about the pros and cons of the new interface.
First of all, it is interesting to note the way that the program loads. It seems to be more appealing than what it was previously. The spinning motion of the page looks quite interesting and the page has got a visual appeal, that are likely to have a favourable impact on the users.
Coming to the dashboard, certain alters are performing a better job in focussing on the recent changes. In case a group of products shows too frequently or too little, chances are high that the competitors are altering the pattern.
Possibly, business firms might not be able to keep up in either direction with the seasonality and swings in the behaviour are common in these phases. At times, it takes place all of a sudden. In case you find it difficult to understand the new interface, you can seek the necessary assistance from a digital marketing agency.
Aesthetically, the looks of AdWords have improved. Particularly, the home tab was unattractive so long, and the changes have ensured that it will look better. With the new interface appealing to the users, people are more likely to use the software. Besides, the new interface supports promotion extensions on ads, which will turn out to be an advantage for the users.
Apart from this, the new version comes with a number of features, like the Audience manager. It allows the users to set a campaign, that targets people who are already engaged to the website in some way or the other. Other new features include promotional extensions and bid adjustments for calls.
Although the new version of Google AdWords brings you certain advantages, you should be aware of the cons as well.
Firstly, the users may not like resetting the columns every time they use it. This is one area where the software has room for improvement. The screen gets clogged up with columns that are irrelevant and the KPIs (Key Performance Indicators) are not used. It is difficult to modify these columns and that too, repeatedly, in order to ensure that you can work just as you were doing before. Besides, the line graph that appears above the rows of the ad group information appears to be too big.
However, the new features are likely to benefit the users to a great extent. If you are using Google AdWords to measure your conversions, you need to get familiar with the new features. In case you face any difficulty, you can reach out to the companies providing Digital Marketing Services. The experts will help you in strengthening your digital marketing strategy.