Crowdfunding in India has been the life saviour for thousands over this past decade. With its first establishment in the early ’90s in the USA, it wasn’t until a decade ago that this concept of crowdfunding as an alternative financing option came to India. Aiding people with raising money for any cause whether for their business idea, creative project, social cause or medical. It is medical fundraising in India that today holds maximum popularity and income share. With the other traditional sources of financing such as a bank loan and insurance burdening a patient going through medical treatment. The need of proving your solvency by showing all personal documents, mortgaging your assets and even giving interviews to get an approval. Is an added pressure to the stress present at the back of your mind of having to pay the money back with the steep interest rates post the surgery? Reasons including a dedicated campaign manager available throughout your campaign, 24*7 support, easy to set up a fundraiser page, availability of cash withdrawal at any time. Let’s take a look at the guide you need to be familiar with to start your fundraiser in India for yourself or a loved one.
1_ Plan your fundraiser in advance:
Our medical fundraiser has successfully worked with a variety of causes including cancer, transplant and child care over 4 years. Nonetheless, your fundraiser cannot guarantee be an overnight success. When one is faced with hardship in regards to their healthcare expenses, medical crowdfunding provides a platform to share their story, set a goal amount they wish to raise, share their story to your family, friends and thousands of compassionate people that can encourage your fundraiser. Hence, planning your effort in maximizing the reach of your fundraiser is advisable if you are new to this industry. Quick hacks include creating Email templates, understanding your donor market, creating a communication strategy on what platforms like Facebook and WhatsApp must be a priority.
2_ Start your fundraiser:
In simple terms, a fundraiser is nothing but the campaign you start to seek support from your contributors from around the world. Before you begin, creating a support group is important, even if on WhatsApp of those who will take out time dedicatedly and share your page amongst their circle. Once that is done, fix on the platform or website that understands a donor’s perks of donating as well. Features like a reward or tax benefit on the contribution they make can benefit your own cause. While you complete the basic information like your personal and fundraiser details, setting a realistic amount as a goal for your campaign that is backed by authentic documents is crucial to get right.
3_ Focus on the title and story:
Keeping your story concise and crisp, a thorough detail of your situation must be given. Some important aspects like the condition you are going through, what the health problem requires money for, why you think crowdfunding would work for you, how much money you require, what is the distribution of your goal, what’s the urgency of your funds and more. A clear title to your fundraiser story will be crucial to making the first impression of your donors. If thinking of one is trouble, the inbuilt story builder tool at Impact Guru’s website can write the perfect pitch your cause needs.
4_ Use the power of social media:
The secret to a successful fundraising campaign lies in the influence of social media. First, you need to understand where your strength of platform lies, Facebook, Twitter, Instagram, Email or WhatsApp. Create as many groups as you can and spread the word about your cause to as many individuals as you can. The multiplying healthcare expenses is a real issue and something, not just you, everybody else faces too. Be open about what you are going through and you can see how your effort can attract genuine donors from everywhere. For the duration of your campaign, ensure you have periodic posts uploaded on your social platforms that maintain the visibility of amidst your community. The key to cracking your goal is simply to engage, engage and engage.